Lead Through It with Kim and Jada
Hosted by Kim Andrews and Jada Willis - two would-be competitors who chose collaboration over rivalry - Lead Through It is your weekly dose of real talk and practical wisdom for navigating leadership’s hardest (and most human) moments.
Each episode features candid conversations with business owners and seasoned leaders who’ve led through the big pivots and the everyday grind. Whether you’re a service-based entrepreneur scaling early success (Jada’s sweet spot) or an organizational leader managing complex change (Kim’s jam), Lead Through It helps you get clear on where you're headed, build a resilient team that steps up, and weather the tough stuff no one warns you about.
You’ll walk away with fresh insight, actionable takeaways, and just enough wit and charm to keep things interesting.
Lead Through It with Kim and Jada
Ep. 16 - Setting Goals that Don't Suck
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, Jada and Kim dive into one of the most frustrating parts of leadership and business growth: setting goals that actually work. After a week full of Disney conferences, AI discoveries, sick-kid snuggles, and plenty of pivoting, they sit down to talk honestly about why traditional goal setting often fails and what to do instead.
Kim introduces her fresh take on goal setting using her Four E Framework. Together, they break down how goals should be simple enough to maintain, exciting enough to spark action, visible enough to stay top of mind, and flexible enough to adapt when life inevitably shifts. They also get real about the challenges leaders face when goals feel too complex, too disconnected, or too irrelevant to the work that actually matters.
Whether you lead a team, run a business, or juggle a lot at once, this conversation will help you rethink how you set goals and how you support others in doing the same. It is clear, practical, and designed to help you approach the new year with focus and confidence.
If you want your goals to feel achievable, energizing, and aligned with the life you’re trying to build, this is the episode you need.
If today’s conversation resonated, connect with us and be part of the community of leaders who refuse to lead alone.
JadaWillis.com | KimAndrewsCoaching.com
Jada@jwillisconsulting.com | Kim@kimandrewscoaching.com
